The China Medical Device Imports, Market Forecast 2008 - 2012
February 18, 2008Chinese market for imports of medical devices evolved over the past few years from a small “niche” to a strategic market – challenging the marketing strategies of established medical device manufacturers. The result should be a shift in marketing budgets and export priorities of established market leaders in the US, Germany and Japan.
 |
We forecast 2008-2012 aggregate market for imported medical devices in China totaling $11 billion. Due to weakness in US currency, USA manufacturers will lead the market with market share reaching 60% in 2012. Germany and Japan will compete for the rest of the market, each country holding about 15% market share in 2008 - 2010. Japan will gradually take a hold of 20% market share in 2012. In 2012 USA will export medical devices for $1.8 billion, Japan for $600 million and Germany $450 million.
Market drivers:
- Weak dollar
- Strong economic growth in China’s development zones
- Changing consumption pattern of Chinese consumers
- Emergence of middle class in China
Categories: Market Intelligence |
Comments are closed.