Healthcare
How do you find market research for your business?
Sunday, July 6th, 2008We suggest market research professionals to ask “How did you find us?” when a customer calls them. Thousands of professionals working in the market research industry rely on our surveys for an accurate and unbiased inside look at the industry. Are our marketing efforts paying off? Are we reaching customers from a magazine ad, word [...]
Global Energy Infrastructure Security Market - $30 Billion over next 6 years
Thursday, June 19th, 2008According to a recent announcement of Homeland Security Research Corporation the world will spend $30 Billion in 2009 -2014 to protect energy infrastructure.
The following sectors are forecast to be fast growing markets: oil industry security, LNG infrastructure security, U.S. power grid security.
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The China Medical Device Imports, Market Forecast 2008 - 2012
Monday, February 18th, 2008Chinese market for imports of medical devices evolved over the past few years from a small “niche” to a strategic market – challenging the marketing strategies of established medical device manufacturers. The result should be a shift in marketing budgets and export priorities of established market leaders in the US, Germany and Japan.
We forecast 2008-2012 [...]
Top Ten States by Percentage of Uninsured Population
Friday, January 11th, 2008According to statistics of the U.S. Census Bureau for 2004 - 2006, Texas, New Mexico and Florida are leading the list of the states with highest rate of population without health insurance.
Minnesota, Hawaii and Iowa are leading the list of the states with lowest rate of population without health insurance.
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Pharma Companies Spend Heavily on Marketing
Saturday, January 5th, 2008U.S. pharmaceutical companies spent US$57.5 billion on marketing in 2004, about twice the amount spent on R&D, $31.5 billion.
Marketing expenses included:
free samples
direct-to-consumer drug advertising
promotional events between company representatives and doctors
Internet and e-mail promotions
direct mail.
The U.S. pharmaceutical industry whch represents a market of US$235.4 billion (domestic sales only) spent 24.4% of the sales on promotion, [...]