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New Position Opening: Associate Manager - Custom Market Research in Pharmaceutical

July 14, 2011

This position will provide strategic direction and actionable recommendations based on consumer research to Field Sales and Retail customers. This individual will help to “educate” Field Sales about our consumers and will directly support sales call and sales efforts across 4 key categories and 5 Business Area offices. This will be accomplished in several ways:

1. Gaining an understanding of sales/retail issues and translating them into research objectives.
2. Identifying and analyzing existing research for sales purposes.
3. Conducting primary research.
4. Developing key category strategies from the consumer’s point of view on a national, class of trade (and perhaps local/chain-specific level). The goal is to support Sales with fact-based selling approaches helping to further establish representatives as “experts” and strong partners within the categories we represent.

More details: Associate Manager - Custom Market Research

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Record Corn Crop will Boost Biofuel Market

May 14, 2011

The United States Department of Agriculture (USDA) has released data projecting corn production for 2011/12 at a record 13.5 billion bushels, up 1.1 billion from 2010/11 as a 4.0-million-acre increase in intended plantings and a recovery from last year’s weather-reduced yields boost expected output. The 2011/12 corn yield is projected at 158.7 bushels per acre. The 2011/12 yield is expected to be the third highest on record. Corn supplies for 2011/12 are projected at 14.3 billion bushels. Corn use for ethanol is projected up 50 million bushels reflecting slow expected growth in gasoline consumption and continued export demand for ethanol in the coming year. According to Global Biofuel Production Forecast 2015-2020 corn will remain the major ethanol feedstock in the period 2015-2020, only gradually losing its share to advanced biofuels such as cellulosic ethanol and algae ethanol.

Projected 50 Million bushels of corn for ethanol (with a corn-to-ethanol conversion rate of 2.7 gallons per bushel ) will yield 132 million gallons of ethanol (or 3 million barrel), a rough equivalent of 10% of monthly U.S. oil imports from Saudi Arabia.

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Biofuel Market: Biofuels Will Grow to 6% of the World’s Liquid Fuel by 2020

May 12, 2011

Biofuels will grow to 6% of the worlds liquid fuel by 2020 - this is one of conclusions of a new report Global Biofuel Production Forecast 2015-2020 released by Market Research Media. The report forecasts the global biofuel production to reach 1,900 Million barrel in 2020, at a compound annual growth rate (CAGR) of 10% over the forecast period 2015 – 2020.

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